Monniker:
The Valanga di Vita or Landslide of Life, refers to the landslide caused when a lava fountain spews out of a volcano at a great force and velocity (which is beauutiful to behold but is often deadly, which is why evacuations are necessary.). But how did it become the name of a company?

Mentor:
Oddly, this phenomenon became the nickname of a man who will be canonized by the Catholic Church on August 3, 2025: Pier Giorgio Frassati of Turino, Italia. Frassati was studying mining engineering and wanted to be a mountain guide, but died untimely due to a bout with polio which was common and often untreatable at the time. (1925.)
The volcano resembles the heart of Jesus which is full of love like a mountain that cannot contain itself and must erupt. When pierced by the Lance of Longinus the heart erupted with the lava of love which poured out upon Longinus and caused him to become a follower of Jesus.

Mission of Mercy dalla Montagna:
By another coincidence, while searching for a quiet, unobtrusive name for this corporation, the company was advised that only a unique name would do. "The name has to be unique" said the official. "It cannot be a name that any other company would have, because it is a public service." By pure happenstance, a book about Frassati was sitting on a table, and the name "Valanga di Vita" was thrown out as a possibility, almost as a hyperbolic joke-- and instantly accepted by the government liason.

Because lava is like the love of Gesu, It is a tradition amongst the valanga friends to exchange milk duds in honor of Mount Carmel, and the story of Elijah catching an angelic ride to Paradise while the Holy Spirit was poured out in double portion upon his friend and apprentice, Eli sha. One could think of the Carmel as a sort of lava of love spewing from the merciful heart of God, as a fountain of mercy (words of Jesus to Suor Faustina Kowalska of the Divine mercy movement.)